Dr Craig Rose PhD is a marine biologist and the Founder and CEO of Seaweed & Co., the company behind his Doctor Seaweed range of award-winning nutritional supplements. Dr Craig has a degree in Marine Biology, a master’s in Marine Technology and a PhD in Marine Science. Dr Craig started the company in 2015 after working for many years with seaweed on commercial and research projects for various applications – from biofuels to food and nutrition and identified a huge opportunity and need for seaweed.
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Timestamps:
00:00:00 – Intro
00:00:48 – Focus on Nutraceuticals
00:01:05 – Importance of Personal Brand: Doctor Seaweed
00:03:27 – Launching Doctor Seaweed Supplements
00:03:43 – Reintroducing Seaweed into Modern Diets
00:05:12 – Iodine Deficiency in Modern Diets
00:06:43 – Symptoms of Iodine Deficiency
00:08:04 – Importance of Iodine for Both Genders
00:09:12 – Customer Needs and Product Benefits
00:11:25 – Natural vs. Synthetic Nutrients
00:13:38 – Unexpected Customer Benefits
00:15:17 – Research and Customer Feedback
00:16:13 – Weight Management Benefits
00:17:07 – Target Audience and Customer Persona
00:18:08 – Transition from B2B to B2C
00:19:06 – Challenges in B2C Model
00:20:13 – Validating Product Demand
00:21:34 – Choosing Capsule Format
00:22:36 – Capsule Size and Seaweed Content
00:23:52 – Exploring New Product Formats
00:25:00 – Sponsored Ad: Alvan Blanch
00:25:53 – Market Trends in Wellness and Nutrition
00:27:56 – Leveraging Sustainability in Branding
00:29:29 – Harvesting and Manufacturing Process
00:31:55 – Sales Channels: Direct and Retail
00:33:08 – Approaching Distributors
00:35:31 – Brand and Market Maturity
00:37:25 – Health Benefits of Seaweed
00:39:56 – Promising Areas of Research
00:40:56 – Focus on Specific Seaweed Species
00:41:28 – Lessons Learned and Future Focus
00:43:27 – Saying No to Opportunities
00:44:05 – Regulatory Requirements for Health Claims
00:45:17 – Testing for Contaminants
00:46:34 – Importance of Trust and Credibility
00:47:10 – Final Thoughts and Industry Growth
00:48:08 – Where to Find Dr. Seaweed Products
00:48:36 – Recommended Resources and Events
Useful Links:
Dr Craig Rose on LinkedIn.
Doctor Seaweed: Website, Instagram, Facebook and Twitter.
Sponsors and Partners:
Alvan Blanch: Website, Facebook, Twitter, Instagram and LinkedIn
Seagriculture Conference: Website and LinkedIn
Get in touch Inside Seaweed's host Fed DeGobbi on LinkedIn, Twitter, Instagram or by emailing him directly at [email protected] – Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!