Steven Hermans is the founder of Phyconomy, the platform on a mission to improve the flow of information in the seaweed industry. Phyconomy is currently doing so through a blog, a newsletter, a database of seaweed organisations and an annual report called State of the Seaweed Industry, which has been referenced on newspapers like the Financial Times, academic papers and policy papers such as Seaweed For Europe. You will be able to meet Steven in person at Seagriculture Conference EU 2023 (June 21st-22nd in Trondheim, Norway), where he will be part of discussion panel on seaweed investments and business aspects.

*

Check out the ⁠Inside Seaweed Newsletter⁠! Just one short email per month, no spam and you can cancel at any time.

Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠insideseaweed.com ⁠

*

[1:05] Serving a niche as a content creator 

[6:40] What is Phyconomy?

[10:20] The invisible barrier between western and eastern seaweed industry

[12:20] Lack of educational content for newcomers into the industry

[15:15] Best formats for packaging information and who is the recipient

[18:10] Current focus for Phyconomy and plan going forward

[22:10] Feasibility of a knowledge-based business in seaweed

[26:15] The narrative for communicating the value of seaweed (engaging potential customers, creating a brand, promoting a product)

[27:40] Balance between unsupported hype and unnecessary pessimism

[31:00] Criteria to decide how to separate the signal from the noise

[32:30] Challenges and frustrations

[37:25] State of the Industry 2023

*

Useful Links:

Steven Hermans on LinkedIn

Phyconomy: Website and Twitter.

Phyconomy's Newsletter, Blog, Database of Seaweed Organisations and State of the Industry 2023

⁠Seagriculture Conference EU⁠ – June 21st and 22nd 2023 in Trondheim, Norway. (⁠Follow on LinkedIn⁠)

*

Inside Seaweed's host is Fed DeGobbi, get in touch on ⁠LinkedIn⁠, ⁠Twitter⁠, or directly via ⁠email⁠. Please send in your feedback: what do you want to hear more or less of? any suggestions? Would love to hear what you think!