Inside Seaweed #11: Kelpy with Fionnuala Quin – Creating positive impact with a seaweed product, how to pick the right idea, the importance of market pull, seaweed bioplastics and the soil as a carbon sink.

Fionnuala Quin is the Founder CEO of Kelpy, a start-up working to create a reliable and ethical bioplastic replacement for the single use packaging items currently choking our oceans worldwide.

The daughter of a fisherman, Fionnuala is no stranger to aquaculture and its challenges. Her positive vision of the future is not just driven by her determination to create a positive impact, but it is also supported by a deep understanding of the industry and what it takes to succeed with a seaweed business.

Some of the key points covered in our conversation are as follows:

  • How to choose the right product among the wide range of seaweed applications
  • How to bring innovation in an emerging and disruptive industry
  • Market research and validating a business idea
  • The importance of market pull to get out of the lab and drive positive outcomes
  • Finding the right partners to build the business
  • Climate change and the seaweed industry: Fionnuala’s vision for the future
  • The role of seaweed bioplastics and using the soil as a carbon sink

Useful Links:

Fionnuala Quin on LinkedIn

Kelpy: Website, LinkedIn

The Paradox of Choice, Barry Schwartz: book and Ted Talk

2040 (documentary)

Green Eco Technologies